The E-Myth Revisited - Michael E. Gerber

The E-Myth Revisited

By Michael E. Gerber

  • Release Date: 2009-03-17
  • Genre: Small Business & Entrepreneurship
Score: 4.5
From 347 Ratings


An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.


  • Exactly what I needed

    By reubenrock
    This book laid out exactly what I needed based on where I am with my business today. I've been frustrated playing the roles of everybody, and struggling to step back and allow my employees to thrive. I haven't had the systems in place to facilitate that transition. This book lays out a straightforward plan for doing exactly that.
  • Valuable insight

    By Z Salinas
    Makes some very good points for those unfamilliar with running a business.
  • Good concepts and easy to understand

    By Izzo-27
    Looking to open my own business and found the concepts easy to understand, applicable and eye opening. Great book.
  • Great read

    By kamaltabdulla
    I enjoyed it very much. Very practical concepts truly.
  • Thought provoking

    By Wesee135sites
    Had some very poignant passages, very inspiring and presented many brilliant technics. Had a lot of technical terminology that started spinning around in my mind and was hard to remember all of it. I didn't find the abundant philosophical passages at the end very helpful.
  • A must-read

    By Nelia Blumrick
    If you are already in business or thinking of doing it, this is a great place to start. You'll set your foundations right from the start, or fix things in your current space. Supported by the online tools, it is like having a permanent coach,
  • Loved it.

    By David Andrade
  • Good Business Startup Read

    By Shokrum
    Overall well written and good read. Good reminders on how successful business' became successful.
  • Come on.

    By Raymond Brigleb
    It's okay. But the author needs to consider paragraphs with more than one sentence. And just so ya know, fella, there wasn't a person named Sears Roebuck.
  • Must Read for Small Business Owners

    By M83IT